The Persephone Advantage

Persephone Digital Consulting was born from the belief that true transformation stems from resilience, adaptability, and the courage to reinvent.

Our founder, a seasoned marketing leader and PMP-certified Project Management Professional, built a successful career in growth strategy and consulting while navigating extraordinary personal and professional challenges—including surviving cancer twice.

As a proud Greek-American, she found deep inspiration in the myth of Persephone—a symbol of rebirth, strength, and cyclical renewal. Her own journey of facing adversity, reclaiming her power, and rebuilding with purpose mirrors the kind of transformation we help our clients achieve.

With over a decade of experience leading media and growth marketing strategies for brands like Constellation Brands, Coca-Cola, NBA, David Yurman, SF Ballet, SOREL, and Blue Shield of California, our founder brings a rare blend of creative insight, analytical rigor, and strategic leadership. She has driven full-funnel growth across digital, social, and search; managed multimillion-dollar campaigns; and led high-performing teams through complex, high-stakes marketing initiatives.

This lived experience is at the heart of our mission: to empower businesses with bold strategies that not only meet the moment—but help them rise, evolve, and grow stronger than ever.

Real Results: Venice Retail Store Transformation

Client: Curated Home & Gift Store | Venice, California

Challenge:
A boutique retail store in Venice, California, sought to increase brand awareness and drive in-store foot traffic. Tucked away from the main shopping areas, the store struggled with visibility, and past events had low attendance, limiting community engagement. The goal was to increase event participation and position the store as a trusted local brand.

Solution:
With a lean budget and a short timeline, we developed and executed a full-funnel growth marketing strategy focused on building awareness, engaging the local community, and driving attendance. Key tactics included:

  • Local influencer partnerships to generate authentic buzz and position the store as a must-visit destination.

  • A refined organic social media strategy to increase engagement and reinforce brand presence.

  • Paid social campaigns targeting local audiences to expand reach and drive RSVPs.

  • Strategic collaborations with well-established local brands to build credibility and amplify the store’s presence.

Results:

  • 775% increase in event attendance, transforming the one-year anniversary into a high-energy, well-attended celebration.

  • Strengthened presence in the local community, positioning the store as a go-to destination for shopping and events.

  • Increased brand trust and word-of-mouth marketing, leading to sustained interest beyond the event.

  • Developed a repeatable marketing framework to support long-term brand momentum and growth.